Couture Cones

Campaigns

Couture Cones operates in a short seasonal window requiring quick impact. Awareness alone wasn’t enough—content and campaigns had to drive real visits.

The approach focused on creating a fun and recognizable brand that tied online activity back to in-person engagement, ensuring momentum throughout the season.

My Role

Social Media

Web Development

Branding

Logo & brand design
Website development
Print materials
Social media strategy
Platform management
Campaign planning
Paid social ads
Influencer collaborations
Visual direction

The Challenge

A limited operating season meant awareness had to grow quickly, with content that could capture attention and convert interest into visits in a short period of time.

The Goal

My Approach

The Impact

Build a strong local presence, increase engagement, and drive consistent in-store traffic through strategic content and campaigns.

A mix of storytelling, interactive content, and targeted campaigns designed to feel fun, shareable, and directly tied to the product experience.

Increased engagement across platforms, steady growth in reach and profile activity, and strong in-person traffic driven by consistent, recognizable content.

Social Media & Content Strategy

Content wasn’t just about posting regularly—it was about creating something people actually wanted to interact with.

We wanted to build a strong local presence while showcasing what makes Couture Cones different: the ability to create your own combinations. Every post, story, and video was designed to feel engaging, relatable, and tied back to the in-store experience.

Content Calendar

Content Execution

Creating content to reach, engage and connect.

Static Posts

Alongside engagement, it was important to keep things clear and practical—making sure people always knew where to find us, when we were open, and what was new.

Carousels

The create-your-own concept became a core part of the content strategy. Posts were designed to highlight different combinations, spark ideas, and get people thinking about what they’d order next.

Video content was focused on capturing the feeling of summer and get customers excited for the ice cream season—keeping things light, relatable, and easy to share.

Reels

A big focus was creating content people could participate in—simple, interactive formats that encouraged replies, taps, and shares while building familiarity with the brand.

Stories

Campaign Performance

Campaigns that drive traffic

Profile Visits

People reached

Labubu Giveaway

A giveaway campaign designed to drive engagement during the Labubu craze of 2025 by bring new people into the brand through shares, follows, and profile visits.

4,174

6, 255

121

Links clicked

132

Profile visits

Impressions

People reached

Opening Reel

This campaign focused on launch visibility—getting as many eyes on the brand as possible at the start of the season and building early momentum.

8,096

11, 146

2,287

plays

235

Profile visits

Brand Evolution

The Original Brand

I developed the original brand identity, establishing the look and feel that helped Couture Cones get off the ground and start building recognition.

As the business grew, the branding evolved with it.

01

Brand Refresh

Collaborated on a refreshed visual direction and applied updated branding across both digital and in-store materials to create a more cohesive and scalable identity.

02

Website Implementation

Developed a structured, user-friendly website from provided wireframes, ensuring clear navigation and alignment with the updated brand identity.

Homepage

Product Page

FAQ Page

About Us Page

03

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