Western Medical Assessments

Email Marketing

WMA had over 30 years of experience, but their online presence hadn’t been maintained—creating a gap between the depth of their expertise and how visible or understood their services were.

The focus became bringing that presence back to life through consistent, educational content. Blogs, LinkedIn posts, and supporting materials were rebuilt to simplify complex topics, highlight real-world relevance, and position WMA as a trusted, accessible resource in their space.

LinkedIn Strategy

Content Marketing

Visual Design

The Challenge

Despite being well-established, WMA wasn’t actively showing up online—making it difficult for their audience to understand their services or recognize their value.

The Goal

My Approach

The Impact

Reintroduce WMA’s expertise in a way that made their services clearer, more relevant, and easier for their audience to discover and engage with.

I rebuilt their content presence across LinkedIn and blogs—creating educational content and visuals that reflected their expertise and addressed common gaps in awareness.

The refreshed strategy brought WMA back into the conversation—improving visibility, strengthening credibility, and helping their audience better understand and engage with their services.

Content & Thought Leadership

Educational content designed to simplify complex topics and reinforce industry expertise.

Content focused on breaking down medical and workplace concepts into clear, digestible formats—while also introducing audiences to services they may not have previously understood or considered.

Event graphics

Blog Previews

Carousels

LinkedIn Strategy & Growth

Consistent content strategy focused on visibility, credibility, and engagement.

LinkedIn became the primary channel for rebuilding WMA’s presence—sharing educational content, reinforcing expertise, and creating consistent touchpoints with their audience.

127

361 →

Organic growth in just a few months

followers at start

followers after 3 months

1,443

organic impressions in 3 months

Email Marketing

Emails supported the broader content strategy by delivering insights directly to a professional audience and reinforcing key topics introduced across other channels.

Targeted newsletters and campaigns designed to maintain visibility and ongoing engagement.

Print & Supporting Materials

New print and presentation materials introduced updated, relevant topics while maintaining consistency with the refreshed digital content and visual direction.

Extending the refreshed brand into physical materials to support communication and education.

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