Wood & Wool

Email Marketing

Wood & Wool was in the early stages of building its brand, with ideas for a logo and an online presence already in place. The focus became turning those ideas into something tangible—creating a cohesive brand and e-commerce experience that could support growth and bring in its first customers.

Social Media

Website UX/UI

Branding

E-commerce

Paid Ads

The Challenge

The brand had direction, but not execution—there wasn’t yet a clear identity, website, or system in place to support growth or bring customers through the full journey.

The Goal

My Approach

The Impact

Build a cohesive brand and online experience that made it easy for customers to explore products, book appointments, and eventually purchase online while establishing a strong foundation for growth.

Ceveloped the branding, built the website, and introduced email and ad strategies—creating a flexible system that could evolve from a simple booking site into a full e-commerce experience.

Established Wood & Wool’s full digital presence from the ground up—creating a cohesive brand, a scalable e-commerce experience, and generating early traffic and insights to guide future decisions.

Brand Development

Turning early ideas into a cohesive, flexible brand.

The brand started with a few different ideas, so the goal became shaping something that felt cohesive while still allowing flexibility—creating a visual identity that could work across products, platforms, and future growth.

Website Implementation

The website was built to do more than just display products—it needed to guide people through the experience, from browsing to booking, and eventually into a full e-commerce journey.

Homepage

From browsing to booking to buying.

Product page

Booking/checkout

As the site evolved, email became a way to continue the experience beyond the visit—supporting purchases, recovering missed opportunities, and keeping customers connected.

Email Marketing & Automation

Keeping the experience going after the visit.

Impressions

People reached

2,302

3,094

56

Link clicks

1.81%

CTR

Facebook Ad Campaign

Driving traffic and learning what clicks.

The first campaign wasn’t just about traffic—it was about learning. It helped identify which products stood out, how people interacted with the brand, and where to focus next.

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